True Communication

True communication is measured by the response it generates. It’s not about what is said but what is heard and understood, not what is texted but what is read and comprehended. The ultimate test of communication is whether it achieves its intent and creates the desired response. To gauge your effectiveness as a communicator, focus on the response of those receiving your message.

Advertising and marketing are forms of communication, and their success lies in the response they elicit. It’s not about how creative, catchy, or popular an ad is—it’s about whether it drives sales. A successful ad is one that communicates effectively and increases sales.

Training and instruction are also communication, and their effectiveness is determined by the improved performance and compliance of the trainees. If the instruction leads to better-performing students, it has succeeded as a form of communication.

Employee feedback and evaluations are communication, too. The way team members respond to feedback and evaluations is the true measure of the value of the training and feedback.

As a leader, supervisor, director, or manager, the effectiveness of your communication is reflected in the responses of those you lead. What truly matters is not how well you articulate, write, or deliver your message but the response of those on the receiving end.

For you to take full ownership of your communication, you must understand that true communication is the response it generates.