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Vision, Mission, Values

Dave Beam

How do I get my people to truly care for our customers?  How do I inspire our team to strive for excellence?  As the leader what can I do to boost and sustain morale?  How do I create an extraordinary business, and attract and recruit people that get it?

 

     These are all great questions with many answers.  One simple answer is this; If you want better fruit, you need a better root.  Vision, mission, and values are the root of your business.  They define the business DNA.  To be extraordinary, your team must know who they are, why they exist, and what they are going for. 

 

     Core values are your non-negotiable priorities.  You attract, recruit, reward, acknowledge, and dismiss team members based on these core values.  If one of your core values is kindness, you would design your recruitment process, questions, and due diligence to determine if the candidates you are considering exhibit kindness.  If there is little evidence of it, they are not considered for the job.  If an employee fails to exhibit kindness most of the time, they will lose their job.  Though you may have many values that you want to develop, the ones that you state as core values are non-negotiables.  No bending.  No exceptions. Musts.  You routinely celebrate the expression of these values.  It is the cultural DNA that defines your business.  Core values are constantly declared, published, embraced, nurtured and practiced.

 

     Vision is a clear picture of where you are going, and your mission is how you plan to get there.   Your vision and mission keep your team on the same page.  This can also be called purpose or passion.  These are the “why” of the business.      

 

     Unfortunately, many companies have mission statements and listed values, but they just hang on the wall or on the company website but are not the life blood reality in the business.  This is hypocrisy.  If you are the leader, this critical, often neglected business. 

 

     I encourage you to create and communicate your core values and purpose.  The result will be an amazing organization.

 

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